CATE COLLINGS, MD / HEALTH

Reinventing the foundation of healthcare

Cate Collings, MD is tireless in her efforts to bring Lifestyle Medicine to the mainstream. From leadership roles with organizations like the American College of Lifestyle Medicine (ACLM) to her work as a practicing Cardiologist, she has led the charge in developing initiatives and programs that scale the movement on a national scale. Her website needed to highlight her expertise, while building awareness for her services, and introducing articles that expand her reach on LinkedIn.

Deliverables: Brand Positioning / Brand Strategy / Brand Visuals / Copywriting / Logo / Website Design

A simple, typeset logo establishes Dr. Collings’ brand, while carefully crafted language highlights her ability to bring personalized, evidence-based, data-informed solutions to executives, organizations, and health practitioners.

The overall brand language is sophisticated and professional with subtle ties to her background in cardiology. This same language and style optimize her LinkedIn profile and better defines the work she’s doing as a leader in Lifestyle Medicine.