HASS AVOCADO BOARD / FOOD, PLANT-BASED

Social media to spread the avocado love

The Hass Avocado Board (HAB) wants to make avocados the #1 consumed fruit in the US. When they needed a fresh look for educational materials and a better way to engage their online avo fans, they asked Enrich for help. Their goal in updating website assets was to showcase why avocados are the perfect choice for a healthy lifestyle.


Deliverables: Collateral / Social Media

 
 
 
 

Enrich designed Avocado 101 to visually clarify the process of choosing, storing and preparing fresh avocados. A Nutrition Facts chart gives consumers and health professionals a clearer picture of the nutrients they consume.

 
 
 
 

A social media campaign focused on The 50 Things to Love about avocados celebrate all the reasons avocados are enjoyed through targeted messaging and eye-catching imagery. Collaborating with HAB, the lively posts were shared by followers across multiple platforms.