HEALTHY MINDS INITIATIVE / COMMUNITY, HEALTH

Raising awareness of Alzheimer’s with social media

Healthy Minds Initiative (HMI), led by Drs. Dean & Ayesha Sherzai, explores how a patient’s genetics, epigenetics, environment, home, community, lifestyle and diet all play into the development and prevention of brain diseases, like Alzheimer's and dementia. HMI wanted to build greater awareness for the work they are doing, and they wanted to utilize social media to create a buzz during World Alzheimer’s month.

Deliverables: Digital Marketing Strategy / Social Media Campaign / Social Media Advertisement

Enrich developed themes and calls-to-action to build a powerful campaign – then added a unique polygon illustration style along with social posts to stand out across Facebook, Instagram and Twitter.