KERRY GRAFF MD / HEALTH

Redefining “health” care

Kerry Graff, MD cared for patients as she was trained – with pills and procedures. Experiencing the benefits of whole food, plant-based nutrition firsthand showed her that there was another way to help her patients. She’s dedicated the second half of her career to addressing the underlying cause of chronic disease through Lifestyle Medicine. Her website needed to reinforce her reputation as a true healer — and encourage visitors to engage with her through on-demand programs or her telehealth platform.

Deliverables: Brand Positioning / Brand Strategy / Brand Visuals / Copywriting / Logos / Marketing Materials / Website Design

A friendly and approachable tone creates an immediate connection with visitors, inviting them to get to know Dr. Graff and engage with her directly. The clean layout allows for easy navigation and custom icons emphasize the pillars of Lifestyle Medicine.

A smaller, printed ‘leave-behind’ piece extends the look of her new brand, while promoting her Lifestyle Medicine services in partnership with other practicing physicians.