REDUCETARIAN FOUNDATION / COMMUNITY

Promoting a movement to change the world

The Reducetarian Foundation is a movement to create health, protect the environment and spare farm animals from cruelty – by encouraging people to reduce the amount of animal-based products in their diet. Reducetarian was ready to expand their image as an organization with a vision for the future. Their important message had to reflect through their many initiatives, including awareness campaigns, community outreach, several books and an annual summit.

Deliverables: Event Theming & Signage / Event Marketing / Promotional Items / Sponsorship Materials / Strategy & Messaging Development / Infographics / Presentation Materials / Social Media Campaign & Promotion / Website

Enrich developed a strong core identity and messaging, inviting people to join the movement to reduce consumption of animal products. A refreshed website chronicles success, educates on the impact of food choices and highlights opportunities for involvement.

Reducetarian Summit attendance has grown by 150%, year after year and clear communication of purpose and goal are largely credited. Event materials reinforce mission and create a cohesive environment, while powerful themes ensure all attendees feel welcome and engaged. Social media campaigns expand the audience, allowing the organization’s mission to spread far and wide.