DOKS LIFESTYLE MEDICINE / HEALTH

Launching a new practice

DOKS Lifestyle Medicine wanted their new medical practice to stand out in an area of the country that’s already considered health conscious. They needed clear language that articulates how their approach is different from other practitioners and a strategy that encourages individuals to sign up for an appointment and take the first step towards better health.

Deliverables: Brand Launch / Brand Positioning / Brand Strategy / Brand Visuals / Business Cards / Copywriting / EMR Platform Implementation / Logo

A comprehensive identity introduces DOKS Lifestyle Medicine to the communities it serves and establishes Kim Scheuer, MD and Derek Olsen, RN as experts in lifestyle change. The logo reflects the Colorado mountains and references both the environment and a natural approach to good health.

Throughout the website, an approachable tone educates visitors and encourages them to get started while customized 12-week programs provide an opportunity for patients to address their individual health goals.  Appointments are easily booked through the integrated EMR.