DR. PATEL LIFESTYLE MEDICINE / HEALTH

Raising awareness of lifestyle medicine

Dr. Padmaja Patel, Director of Midland Health’s Lifestyle Medicine Center, is bringing the healing power of whole food, plant-based nutrition to her patients. Her new website allows her to engage with patients outside of a standard appointment, while educating them about plant-based nutrition and a lifestyle-based approach to healing chronic disease.

Deliverables: Logotype / Strategy & Positioning / Website Copy / Website Design

Directed copy on Dr. Patel’s website clearly informs the visitor of a different way to treat disease, while soft tones encourage them to feel comfortable as they are presented with new information. Education is the site’s top priority, featuring the six major tenets of the lifestyle medicine approach and a collection of carefully cultivated resources.

This website has greatly increased Dr. Patel’s visibility as both a physician and a speaker within the movement. It has also enabled her to take a larger role within the Midland Health system, expanding awareness of Lifestyle Medicine to an even greater audience.