FLAVOR PRODUCERS / FOOD

Creating a transparently delicious brand

As experts in a market where many flavor companies claim, ‘natural and organic,’ Flavor Producers wanted their image to reflect their experience and build greater awareness for their powerful legacy in today’s marketplace. They also needed unique and customized tools that enable customers to discover new ways to experience the brand and its flavors.

Deliverables: Advertising / Brand Audit / Brand Guide / Brand Launch / Brand Positioning / Brand Strategy / Brand Visuals / Business Cards / Copywriting / Digital Marketing Strategy / Educational Materials / Event Branding / Event Marketing / Illustration / Infographics / Logo / Marketing Materials / Packaging / Presentation Materials / Signage & Environmental Graphics / Tradeshow Graphics / Video & Motion Design / Website Design

Enrich developed a refreshed identity that reimagines all areas of the brand language and elevates Flavor Producers' position as a North American leader in natural and organic flavors.

A newly developed website promotes a unique user experience tool – the Flavor Selector, which allows visitors to create their own flavor and order a sample. The launch and introduction of the new brand has been met with high praise.

The new brand has been extended to smaller pull up banners for use at smaller tradeshows as well as larger booth exhibits such as SupplySide West, Expo West and IFT.

A 2022 expansion of the Sharonville, OH location provided the opportunity to reinforce the bold, colorful graphics and underscore Flavor Producers’ dedication to innovation and Transparently Delicious® flavors.