SENTREX / FOOD

Extracting a sensory logo

Sentrex, a division of Flavor Producers, is a flavor company known for its natural and organic portfolio of premium vanilla extracts, botanical extracts and essences. Sentrex requested a brand refresh to portray its strong value proposition with established customers. The updated logo also needed to align with the new Flavor Producers brand family.

Deliverables: Logo / Business Cards / Promotional Items

The modern mark is designed to depict botanical elements. The colors represent extracts and essences while bubbles represent distillation. The “Sensory Through Extraction” tagline implies that through the extraction process – essences from vanilla, oak trees, elderberry, teas and herbs delight our senses. The finished logo is visually linked to the Flavor Producers brand through the circular element, matching font style and use of color.