Ready, Set, Launch Your Website!

As a business owner, one of the most exciting things you’ll do is create a new website. The thrill of having a dedicated space on the internet that showcases your story, your products and your services is incomparable. It makes everything feel so very ‘real’ and offers important credibility to potential customers and clients.

Don’t take shortcuts and bypass the powerful chance to introduce your business to the world by just turning the site live. Create a solid launch plan that maximizes this important opportunity.

Get in front of your ideal customers with the news. Refresh yourself on who your ideal customer is, and where they spend their time by revisiting your marketing plan. This clarity will guide you on how and where to announce your new website to gain maximum interest.
Decide if you want to start with a ‘soft launch.’ Do you want to start with a smaller, test group of website visitors? Or will you shout the news from the rooftops to everyone, all at once? If you decide to start with a ‘soft launch,’ identify who that exclusive group will be and what message you plan to share with them.
Create an announcement that conveys your enthusiasm! You’re excited about the new site, and you know others will be too. Use fun, friendly text and fresh images to let people know about the new site! and tells potential visitors why they should care. Avoid being serious and formal – unless that’s the nature of your business.
Consider tying your website launch into a bigger message or offering something of value. Now might be the perfect time to consider a special offer, discount or exclusive content that lets your audience celebrate with you. Or incorporate your website’s launch into a broader campaign that highlights your mission or purpose.
Reach out to your existing customers. Email marketing is a great way to reach your customers with important information and increase their engagement. It puts content right in the place where they see it most – their inbox. (If you haven’t already built a mailing list, you should consider it.)
Make sure your brand’s appearance and voice is consistent. Your customers should get the same impression and message from any ways that you contact them. This includes your social media channels, which should resemble your website. Any e-newsletters that you share will need to look similar as well.
Maximize your social media! This is the most efficient way to spread the word quickly among your loyal followers and friends. Make sure you’re including phrases and hashtags that are relevant to your potential customers and don’t be afraid to promote a post or two.